J.J. Abrams viral marketing for a new movie:

If you have not seen "Transformers" yet there is a trailer for a movie coming 1-18-08 about some people at a party in New York City which is interrupted by some sort of Apocalyse. The who movie may be shot on hand held cameras from the viewpoint of the bystanders to this incident.

The code name for the movie is "Cloverdale."

You can see a still picture here: www.1-18-08.com

Related sites are http://www.ethanhaaswasright.com/ with puzzles and messages once you solve them.

Hints to the puzzles are here:
http://thebraxcave.com/2007/07/05/solution-for-ethan-haas-was-right/

Discussion about everything is here:

forumsDOTunfictionDOTcom/forums/viewtopic.php?p=345876#3%2045876

or here:

http://www.slashfilm.com/2007/06/29/jj-abrams-top-secret-cloverfield-movie-trailer-attached-to-transformers/

Or here:

http://ethanhaaswaswrong.blogspot.com/

Never give up on your dreams, Paul Potts didn't:

This all happened earlier this year.